8 Powerful Forms of Compelling Content to Attract and Win Clients Online

8Attract new clients and inspire them to purchase your products and services by regularly creating compelling content. Unsure of the types of content that can boost your biz? Below are 8 powerful content ideas to consider adding to your marketing mix. 

  1. Blogs – Start or revive a blog that shares useful information related to your product or service. Businesses that blog are 13 times more likely to receive a positive return on investment. (Source: HubSpot)
  2. Guest blogs – Submit quality blog posts to related sites in your industry that have larger followings. Guest blogging builds relationships with other industry authorities, drives traffic back to your site, and puts you in front of new readers and possible clients. (Source: HubSpot)
  3. Case studies – Tell compelling stories, interjected with facts and figures, that illustrate how your company helped solve a client’s pressing problem. Case studies are among the top three types of content that influence consumers to buy. (Source: Eccola Media)
  4. E-books –  Write an e-book that educates readers about a topic of interest. Producing an e-book ups your credibility level in the eyes of readers and can influence them to patronize your business. (Source: HubSpot)
  5. Email newsletters – Stay in touch with past, present and potential clients who actually want to hear from you by sending value-packed e-newsletters directly to their inboxes. Sixty-six percent of consumers have bought something online as a result of an email marketing message. (Source: Direct Marketing Association)
  6. Social media – Share links to your content on social media channels like Facebook, LinkedIn, and Twitter to boosts sales. Eighty-nine percent of consumers indicated that engaging with a business on social media increased their likelihood of making a purchase with that company. (Source: J.D. Power & Associates)
  7. Videos – Write a script and record a how-to video that addresses the challenges of your potential clients. Seventy-five percent of senior executives watch work-related videos on business-related websites; sixty-five have visited vendor websites after viewing a video. (Source: Forbes)
  8. (Insert your own creative form of content here) – There are no limits to what you can create that may help place your company in front of new audiences, spread your message, and attract and continue to serve new clients. From calendars and checklists to planners and podcasts–brainstorm ideas and act on  them; you won’t know what works and what doesn’t work for your business until you do.

What other types of content do you enjoy? What form of content have you found useful with your own business? Leave a comment below.

The easiest way to find content ideas

The Easiest Way To Find Content Ideas Your Readers Will Love

The easiest way to find content ideas

When you start creating a content marketing plan to help grow your biz, coming up with content ideas for your blog, website, social media updates, etc. can be pretty hard.

But it doesn’t have to be.

Here’s an easy way to find out what your audience actually wants to read:


No, really. Listen.  :)

It’s so simple, right?

Your audience will share with you what they want to know.

You just have to pay attention.

Content Ideas Exercise

Various questions and comments about the work you do, or the challenges clients and potential clients face that your work can address, are bound to come up. Jot them down.

Actually, go ahead and pull out a sheet of paper and write some of those questions and comments now. I know you’ve received plenty already. I’ll wait….

(Make sure you’re thinking back to any conversations you had with them in person, over the phone, via email. Also, take a look in the comments sections of your blog and social media accounts. What’s everyone talking about?)

….and there you go!

I told you it was easy!

Just like that, you’ve identified several topics you know your audience cares about. How do you know this?

Because they said so!

Listen to your audience, and you’ll easily come up with content ideas they’ll love.

What’s your secret to coming up with content ideas? Share with us in the comments section below.


If you’d like to have someone take care of your content marketing needs to attract more clients and boost your abundance, I’d love to help!

Schedule a free From the Heart Content Clarity Session today!

Morning Motivation

The Case For Creating Fresh, New Content For Your Audience

When it comes to the content that represents your biz and brand, there are readers who’ve read every blog post, article or e-book you’ve ever written; listened to every podcast you’ve ever produced; and watched every video you’ve ever recorded.

These are the folks who’ve grown to know you and love you! These are the folks most likely to share your work with their networks, sing your praises, and buy what you have to offer.

You want to keep them happy. You want to give them something to look forward to. You want to keep them coming back.

How do you do this?

By creating fresh, new (and useful) content.

Rock That New-New

A few years ago, I used to visit this really nice restaurant pretty much all the time. I devoured my favorites often, plus every other dish they had. After a while, though, I lost interest. I noticed  the menu never changed and rarely were there any daily specials. With nothing left for me to experience, I slowly stopped going and eventually quit altogether.

This same type of scenario can keep your audience from coming back to you, too. Internet users are bombarded every day with content. They have more distractions and less time than ever before. If, out of all the others, they choose to visit one of your cyber world locations, and nothing’s changed, what reason would they have to return? After devouring all of your content, their favorites several times over, what’s left for them to check out?

Simply Sharing Old Material Can Hurt You In The Long Run

Re-posting old content too much can:

  • discourage new readers from returning,
  • turn loyal readers away, and
  • keep potential readers (and possible clients) from finding you in the first place.

None of that is good for building connections, trust or profits.

Now, is it cool to republish some of your content, occasionally? Yes! It’s a great way to get older material in front of newer readers. (It’s also a good idea to repurpose your content to help stretch your marketing efforts.)

But for those who return again and again to your site; open your newsletter each time a new issue hits; or buy every book you put out–they desire something more.

They want another chance to connect with you, to relate with you…

They want to hear what you have to say about the latest hot topic trending in their news feeds…

They want to learn something more about the way you think or approach a problem similar to their own…

They want you to give them a solution…

Fresh and consistent content on your site and social media channels allow you to further build relationships and your credibility with readers, which can translate into increased sales.

Again, reposting content some of the time is OK–in moderation. But if you rehash your old stuff too much, your loyal supporters may lose interest and stop coming around and buying from you completely.

How often do you share old content with your readers? Do you have a content marketing plan to ensure you have the ideas, time, and skills to consistently produce new content?


If you’d like to have someone take care of your content marketing needs to attract more clients and boost your abundance, I’d love to help!

Schedule a free From the Heart Content Clarity Session today!